MSAE Insight

In this episode of Insight, host Ariel Backus sits down with Jada Paisley, CMP, executive director of the Michigan Golf Course Association. Jada shares how the organization supports golf course owners and operators while highlighting the industry’s $6 billion economic impact in Michigan—including $1 billion tied to tourism. Despite being a seasonal state, Michigan ranks fourth nationally in golf tourism. The conversation also explores workforce development efforts like the state’s first registered agronomy apprenticeship program, as well as the role golf courses play in community growth and environmental stewardship. Jada closes with a call to young professionals to consider the wide-ranging career opportunities the golf industry has to offer.
This episode is sponsored by Experience Jackson. 
MSAE Insight is produced by Association Briefings.

In this episode of Insight, host Ariel Backus chats with Bob Doyle, president and CEO of the Michigan Association of CPAs and MSAE board member. Bob shares his unique career journey from engineering to association leadership and offers a look into the mission and work of MICPA—from advocacy and education to building community among CPAs. The conversation also covers how the CPA profession is evolving, including Michigan’s new licensure pathway and the growing importance of embracing AI and innovation in accounting.
 
MSAE Insight is produced by Association Briefings.

In this episode of Insight, host Ariel Backus welcomes Erica Willard, CAE, executive director of the Michigan Association for the Education of Young Children. Erica shares her journey in early childhood education and highlights Michigan AEYC’s mission to support high-quality learning from birth through age eight. With nearly 4,000 members, the organization focuses on policy, professional development, and advocacy. Erica discusses challenges like undercompensation, key initiatives like the Big Hearts Big Impact Campaign, and her vision for the future—one that strengthens the workforce and advances the profession.
 
MSAE Insight is produced by Association Briefings.

In this episode of Insight, host Ariel Backus sits down with A.J. Gruber, President and CEO of the International Safe Transit Association (ISTA). A.J. shares how his roots in packaging science at Michigan State University and his early career at UPS led him to champion innovation in transit packaging. Together, they delve into the vital role packaging plays in the global supply chain—especially with the rise of e-commerce—and the growing pressure to balance product protection with environmental responsibility. A.J. highlights ISTA’s efforts to support companies in designing packaging that not only withstands the rigors of transport but also meets sustainability goals and regulatory demands.
 
MSAE Insight is produced by Association Briefings.

In this episode of Insight, host Ariel Backus welcomes Joanne Misuraca, CEO of the Michigan Mortgage Lenders Association (MMLA). Joanne shares the rich history of the MMLA, which began in 1929, and how the organization has evolved to reflect industry shifts and a broader, more inclusive membership. She also reflects on her personal journey, from becoming the association’s first full-time employee in 1995 to helping shape it into what it is today. Joanne gives listeners a look inside the MMLA’s current structure, the benefits of membership, and the vital contributions of its part-time staff and volunteer committees. The conversation also explores standout programs like the Future Leaders Program, the effects of current interest rates on the industry, recent legislative developments, and the value Joanne finds in her membership with MSAE.
 
MSAE Insight is produced by Association Briefings.

In this episode of Insight, host Ariel Backus sits down with Phil Douma, executive director of the Michigan Funeral Directors Association (MFDA). Phil shares the rich history of MFDA, founded in 1880, and its pivotal role in shaping the National Funeral Directors Association. He also reflects on his personal journey to becoming Executive Director, inspired by the loss of his father and his career in funeral services and policy. The conversation covers MFDA’s services, including the master escrow plan for prepaid funerals, trends in funeral director demographics, and relevant regulations. Phil highlights the importance of funeral rituals in the grieving process and discusses the association’s educational and legislative efforts. This episode offers valuable insights into the funeral industry and addresses common questions surrounding this often-overlooked field.
 
MSAE Insight is produced by Association Briefings.

In this episode of Insight, host Ariel Backus chats with Ryan Hundt, CEO of Michigan Works Association, about the organization's role in strengthening workforce development across the state. Ryan shares his transition from the Michigan Economic Development Corporation to leading Michigan Works during the pandemic, as well as key initiatives like the Business Solutions Professional certification and partnerships with schools for career exploration. He also discusses advocacy efforts, the organization's impact on job seekers and businesses, and the importance of a flexible, performance-driven team culture.
 
Insight is produced by Association Briefings.
 

In this episode of Insight, host Ariel sits down with Ara Topouzian, executive director of the Michigan Venture Capital Association, to explore the critical role of venture capital in driving startup success. Ara delves into Michigan's growing tech scene, the impact of economic development organizations, and the association's initiatives like the Venture Fellows Program, which champions diversity and inclusion. He also addresses common misconceptions about venture capital, shares insights into the challenges the industry faces, and highlights the value of advocacy, mentorship, and collaboration in strengthening the startup ecosystem.
Insight is produced by Association Briefings.
 
Show notes
A longtime champion of small and large businesses with an expertise in association management, Ara Topouzian serves as Executive Director of the Michigan Venture Capital Association.  In his leadership role at MVCA, Topouzian advocates for Michigan’s entrepreneurial and venture investor community with legislative and government officials and promotes Michigan venture investment opportunities to regional and national markets.  He also supports membership growth, guides program development and sets strategic direction for the organization.

In this episode of Insight, host Ariel sits down with Spencer Nevins, President of the Michigan Beer & Wine Wholesalers Association, to explore the vital work of representing 43 Michigan-based beer and wine wholesalers. Spencer shares insights into Michigan’s booming craft beer and wine industry, the role of advocacy and legal efforts, and the ongoing challenges around talent recruitment and infrastructure. He also explains the significance of the state’s bottle bill and the three-tier distribution system, which helps maintain fair competition and a thriving market. Tune in to learn how the association supports its members through training programs, advocacy, and a commitment to keeping Michigan’s beverage industry competitive and community-focused.
Insight is produced by Association Briefings.

In this episode of Insight, host Ariel sits down with Amy Start, Executive Director of the Michigan Christmas Tree Association, to explore strategies for member recruitment and retention. Amy shares the rich 72-year history of the association, highlights its member benefits like the industry journal and biannual meetings, and discusses key challenges such as attracting new members and addressing retirements among veteran farmers. As a bonus, Amy offers expert tips on selecting the perfect Christmas tree to bring holiday cheer to your home. Whether you're in the industry or simply love the tradition of fresh Christmas trees, this episode is packed with evergreen insights!
Insight is produced by Association Briefings.
 
Show notes
Amy Start, a proud Michigander, has been a driving force behind the Michigan Christmas Tree Association for over 7 years. As Executive Director, she oversees a range of services, from educational events to marketing campaigns. Her dedication to the industry is also evident in her role as editor of the Great Lakes Christmas Tree Journal, the go-to resource for Christmas tree growers and retailers. When she’s not busy leading the association, Amy can be found spending quality time with her family, including her furry companions, Frito the dog, and Bobby Sue the grand cat.