MSAE Insight

Packaging Smarter: Balancing Protection and Sustainability

In this episode of Insight, host Ariel Backus sits down with A.J. Gruber, President and CEO of the International Safe Transit Association (ISTA). A.J. shares how his roots in packaging science at Michigan State University and his early career at UPS led him to champion innovation in transit packaging. Together, they delve into the vital role packaging plays in the global supply chain—especially with the rise of e-commerce—and the growing pressure to balance product protection with environmental responsibility. A.J. highlights ISTA’s efforts to support companies in designing packaging that not only withstands the rigors of transport but also meets sustainability goals and regulatory demands.
 
MSAE Insight is produced by Association Briefings.

Leading Through Change: The Evolution of the Michigan Mortgage Lenders Association

In this episode of Insight, host Ariel Backus welcomes Joanne Misuraca, CEO of the Michigan Mortgage Lenders Association (MMLA). Joanne shares the rich history of the MMLA, which began in 1929, and how the organization has evolved to reflect industry shifts and a broader, more inclusive membership. She also reflects on her personal journey, from becoming the association’s first full-time employee in 1995 to helping shape it into what it is today. Joanne gives listeners a look inside the MMLA’s current structure, the benefits of membership, and the vital contributions of its part-time staff and volunteer committees. The conversation also explores standout programs like the Future Leaders Program, the effects of current interest rates on the industry, recent legislative developments, and the value Joanne finds in her membership with MSAE.
 
MSAE Insight is produced by Association Briefings.

Honoring Tradition: The History and Future of MFDA with Phil Douma

In this episode of Insight, host Ariel Backus sits down with Phil Douma, executive director of the Michigan Funeral Directors Association (MFDA). Phil shares the rich history of MFDA, founded in 1880, and its pivotal role in shaping the National Funeral Directors Association. He also reflects on his personal journey to becoming Executive Director, inspired by the loss of his father and his career in funeral services and policy. The conversation covers MFDA’s services, including the master escrow plan for prepaid funerals, trends in funeral director demographics, and relevant regulations. Phil highlights the importance of funeral rituals in the grieving process and discusses the association’s educational and legislative efforts. This episode offers valuable insights into the funeral industry and addresses common questions surrounding this often-overlooked field.
 
MSAE Insight is produced by Association Briefings.

Empowering Michigan’s Workforce: The Impact of Michigan Works with Ryan Hundt

In this episode of Insight, host Ariel Backus chats with Ryan Hundt, CEO of Michigan Works Association, about the organization's role in strengthening workforce development across the state. Ryan shares his transition from the Michigan Economic Development Corporation to leading Michigan Works during the pandemic, as well as key initiatives like the Business Solutions Professional certification and partnerships with schools for career exploration. He also discusses advocacy efforts, the organization's impact on job seekers and businesses, and the importance of a flexible, performance-driven team culture.
 
Insight is produced by Association Briefings.
 

Mentorship Matters: Investing in Innovation with Ara Topouzian

In this episode of Insight, host Ariel sits down with Ara Topouzian, executive director of the Michigan Venture Capital Association, to explore the critical role of venture capital in driving startup success. Ara delves into Michigan's growing tech scene, the impact of economic development organizations, and the association's initiatives like the Venture Fellows Program, which champions diversity and inclusion. He also addresses common misconceptions about venture capital, shares insights into the challenges the industry faces, and highlights the value of advocacy, mentorship, and collaboration in strengthening the startup ecosystem.
Insight is produced by Association Briefings.
 
Show notes
A longtime champion of small and large businesses with an expertise in association management, Ara Topouzian serves as Executive Director of the Michigan Venture Capital Association.  In his leadership role at MVCA, Topouzian advocates for Michigan’s entrepreneurial and venture investor community with legislative and government officials and promotes Michigan venture investment opportunities to regional and national markets.  He also supports membership growth, guides program development and sets strategic direction for the organization.

Pouring Success: Advocating for Michigan’s Beer & Wine Industry with Spencer Nevins

In this episode of Insight, host Ariel sits down with Spencer Nevins, President of the Michigan Beer & Wine Wholesalers Association, to explore the vital work of representing 43 Michigan-based beer and wine wholesalers. Spencer shares insights into Michigan’s booming craft beer and wine industry, the role of advocacy and legal efforts, and the ongoing challenges around talent recruitment and infrastructure. He also explains the significance of the state’s bottle bill and the three-tier distribution system, which helps maintain fair competition and a thriving market. Tune in to learn how the association supports its members through training programs, advocacy, and a commitment to keeping Michigan’s beverage industry competitive and community-focused.
Insight is produced by Association Briefings.

Preserving Tradition: Growing Membership with Amy Start

In this episode of Insight, host Ariel sits down with Amy Start, Executive Director of the Michigan Christmas Tree Association, to explore strategies for member recruitment and retention. Amy shares the rich 72-year history of the association, highlights its member benefits like the industry journal and biannual meetings, and discusses key challenges such as attracting new members and addressing retirements among veteran farmers. As a bonus, Amy offers expert tips on selecting the perfect Christmas tree to bring holiday cheer to your home. Whether you're in the industry or simply love the tradition of fresh Christmas trees, this episode is packed with evergreen insights!
Insight is produced by Association Briefings.
 
Show notes
Amy Start, a proud Michigander, has been a driving force behind the Michigan Christmas Tree Association for over 7 years. As Executive Director, she oversees a range of services, from educational events to marketing campaigns. Her dedication to the industry is also evident in her role as editor of the Great Lakes Christmas Tree Journal, the go-to resource for Christmas tree growers and retailers. When she’s not busy leading the association, Amy can be found spending quality time with her family, including her furry companions, Frito the dog, and Bobby Sue the grand cat.

Building Leaders: Professional Development and Mentorship with Wendy Zdeb

In this episode of Insight, host Ariel speaks with Wendy Zdeb, Executive Director of the Michigan Association of Secondary School Principals (MASSP), about the critical role of professional development and mentorship within the association space. Wendy highlights how MASSP supports its members by offering over 200 events annually and expanding its mentorship program to include formal training for new administrators, ensuring they have the tools needed for success in their leadership roles.
 
This episode is sponsored by Yeo & Yeo CPAs & Advisors.
 
MSAE Insight is produced by Association Briefings.
 

Sustaining Parks and Wellness: Nichole Fisher on Advocacy, Equity, and Funding Challenges

In this episode of Insight, host Ariel speaks with Nichole Fisher, CMP, Executive Director of the Michigan Recreation & Park Association, about the critical need for sustainable funding and equitable access to parks. Nichole highlights the surge in park usage during COVID-19 and the growing demand for improved resources. She also shares strategies for boosting member engagement and underscores the vital role of association advocacy in promoting health and wellness through public parks.
 
MSAE Insight is produced by Association Briefings.

Breaking Industry Barriers: Insights on Michigan's Business Landscape

In this episode of Insight, Ariel chats with John Lindley, IOM, president and CEO of the Michigan Association of Recreational Vehicles and Campgrounds and The Michigan Manufactured Housing Association. John shares his insights on navigating Michigan's unique business landscape, exploring both the challenges and opportunities within the manufactured housing and recreational vehicle industries. The conversation highlights the crucial role of collaboration and advocacy, the value of industry associations, and the importance of staying ahead of industry advancements. John also delves into pressing issues such as affordable housing shortages, supply chain disruptions, and labor challenges, offering his perspective on the current state of these vital industries.
 
MSAE Insight is produced by Association Briefings.